Dr. Greg Zoldy on the Future of Chiropractic: Defense, Offense, and the Power of Unity

For Dr. Greg Zoldy, chiropractic isn’t just a profession; it is a cause worth defending. As
a seasoned chiropractor and founder of ChiroMedia, Dr. Zoldy sees the landscape of
chiropractic care at a crucial crossroads. His vision? A unified, strategic approach that
both protects the profession and empowers its practitioners from the above-down-
inside- out.

“I don’t see the Chiropractic Defense Council (CDC) as a charity; I see it as an
investment in the survival of our profession,” Dr. Zoldy said. “It supports our ability to
practice the way we believe is best, in the areas that we are trained, and within the
boundaries of being ethical, responsible human beings.”

To Dr. Zoldy, the CDC isn’t just a shield — it’s a critical line of defense for chiropractic
practitioners, preserving their civil liberties and ensuring they can continue to provide
care on their terms. But defense is only half the equation. The other half? Creating a
better offense. That is where ChiroMedia steps in.

Dr. Zoldy believes chiropractors shouldn’t overly rely on aggressive and incessant
marketing to get new patients to build their practices. Instead, through education and a
principled approach, he is creating an environment for stronger patient retention and
referrals. Patients become lifetime chiropractic patients and advocates because they
are deeply engaged and own the “big idea” of chiropractic for themselves.

“When we help chiropractors develop strong, principled practices from the inside, they
no longer have to rely so heavily on constant outreach,” he said. “They create practices
where patients are immersed in chiropractic, become educated, and naturally evolve
into ambassadors for the profession.”

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